L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle

Thursday, August 29, 2013

     If there's a girl club dubbed as NBSS (No-Boyfriend-Since-Birth), I'm prolly a member of another girl club called SHSB- Straight-Hair-Since-Birth! Straight hair don't care- but not anymore!  Having naturally straight hair for almost thirty years of my life made my life easier but boring. Every time I looked at my photos, I see my hair in just one two styles- either long straight or short straight. I never thought that other hairstyles will suit my round chubby face. I always fancy of having curls or permed hair way, way back before digital perming or Korean Style of hair came into the scene. Thanks to my past photo shoots because I experienced having wavy or curly hair even though it's temporary. I can say having soft, bouncy curls makes me look young and sexy! Haha! So when Mikki Galang of Castro PR invited me to try the #LOrealKoreanStyle hair, I prepared myself physically and emotionally because this will be the first time that my hair will have waves permanently!
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     The event happened last August 7 at Tony and Jackey Salon Makati - West of Ayala Building Beside Burgundy Tower Makati City. Upon entering the salon, beauty and fashion bloggers are being prepped by their respective stylist. I was a bit late but the Tony and Jackey staff were very courteous. They warmly welcomed me and ask about my hair condition before proceeding to my chosen #LorealKoreanStyle. I presume you already know that I chose Gangnam Style without the bangs. After talking to the staff, I was also introduced to the president of Tony and Jackey and had a small talk about this collaboration.
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
Baker Street for the delish cupcakes and sweets!
     All the guest were given with these cute cup cakes from Baker Street. To make the event more especial and sweet, they also had marshmallows, milk chocolate coated and jelly candies to satisfy our sweet-tooth cravings! 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     Yay! Thank you so much for this photo :) I was very flattered that day when I saw  this photo taken eight months ago during the Steampod Launch. If only I can take this home with me. Haha! What a pretty remembrance from L'Oreal Professionnel Philippines!
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
L'Oreal Hair Treatment
     Now on to the very exciting part of the event, my hair transformation. Ms. Rebecca, the Senior Stylist of Tony and Jackey Malate branch was assigned to do my digital perm. Before she started the process, she discussed with me the Do's and Don'ts after the treatment. She analyzed my hair and said that the ends were very dry due to monthly hair coloring and the strands were thin. It's very prone to breakage and the treatment may make it more susceptible to that scenario. But she told me to really take good care of my perm and follow all the advise that she said if I want my perm to stay beautiful. Of course with the right kind of products from L'Oreal, I will maintain my hair effortlessly beautiful!

     In the photo above, you can see that my hair was wrapped in a plastic cap. Prior to this procedure, Ms. Rebecca trimmed all the dry edges of my hair and applied hair treatment from L'Oreal so that my hair will not get easily damage from the next step of perming. 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
      I ate first while my hair was undergoing the hair treatment. I dig on the those Korean noodles, very yummy indeed and finished everything on my plate. 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
X-Tenso Moisturirst Hair treatment and steam for 15 minutes
     My hair was put into steam so that the treatment will be fully absorbed. They used the X-Tenso Moisturist treatment that's designed to combat dry hair and make it more soft and shiny. 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
L'Oreal Dulcia Advanced for Sensitized Hair- medicine for hair perming
    This time L'Oreal Dulcia Advanced was applied on my hair and let it stay there for 10-15 minutes. This was the perming medicine that will make my straight hair beautifully permed. After this, my hair was washed once again and another set of treatment was applied and let it sit for 5 minutes more. 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
Mr. Sky Park- President of Bangs Tony and Jackey giving his welcome speech.
     Mr. Sky Park, president of Tony and Jackey gave a short speech about this successful collaboration. 
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
After Dulcia Advanced, my hair was prepped again for another treatment of X-tenso Moisturist
     Here's my hair ready for the setting machine. This machine was specially designed to make beautiful curls and waves using the latest technology in hair perming. As far as I know, Tony and Jackey was the first Salon who brought it here in our country.
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
Look at those tentacles! I'm already here on the setting machine and getting ready for the lovely results of my digital perm.
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     No, it's not yet finished. My hair will be neutralize so that the curls will look more soft, shiny and bouncy. The end result will be sexy waves!
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     Tada!~ Here's my hair Gangnam Style! I love the waves, looks more natural, soft and shiny too! I will now wake up everyday with permed hair. At long last, my hair was perm virgin no more!
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     Thank you so much to the gorgeous Mikki Galang for inviting me! Loving the shade of your lipstick here dear :)
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     With Mr. Sky Park, he's very kind, accommodating and has a good sense of humor. I guess he loves Filipino culture so much that he's good in conversing Tagalog. My date for the day, Aya of Codename Aya with her gorgeous curls too!
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
     Maybelline was there too to prettify our faces, perfect for the after photos with our newly permed hair! Thank you so much Maybelline. The Dream Bouncy Blush looks very promising :)
L'Oreal Korean Style Bloggers' Event #LorealKoreanStyle
L'Oreal Professionel Wave Contour and tecni art Cyrstal Gloss for maintenance
     Thank you so much Mikki Galang of Castro PR, L'Oreal Professionel Philippines, Tony and Jackey, Baker Street and Maybelline. I went home with a very gorgeous digi permed hair and up to the next day, I wake up with sexy wavy hair. Say goodbye to boring straight hair and frizzy curls. Gorgeous wavy hair? It's possible with #LOrealKoreanStyle and Tony and Jackey! What are you waiting for, book an appointment now!


To know more about L’Oreal Professionnel Korean City Style and its #LOrealKoreanStyle campaign, visit:


     Thank you also to the following who made this event successful: 

Baker Street for providing the cute cup cake tower and candies. 
For more information, visit their website bakerstreetph.com or their Facebook page facebook.com/bakerstreetph or follow them on twitter @bakerstreetph

Maybelline for providing makeup for the after photos! 
Follow them on Twitter: https://twitter.com/MaybellinePH

Tony and Jackey Salon














22 comments

  1. Ohmygosh. So pretty! Wavy hair really suits you, I'm a bit jealous haha. It looks like it was a fun event. :)

    www.prelel.com

    ReplyDelete
  2. Love the wavy hair on you! Mukha ka na ring korean! :D Ako din straight hair forever, parang ang saya mag pa perm ng hair. :)

    ReplyDelete
  3. Gorgeous :D I love your new styled hair sis.. Please post a review on that L'Oreal Professionel Wave Contour soon, I am looking of products to use on my curly hair :)

    ReplyDelete
  4. Sissy, I love how your new hair. Super bumagay sayo. Can I just say na we share the same sentiments on having the same old boring straight hair for your entire existence.

    ReplyDelete
  5. all i can say is wow,you're more beautiful with your new hair :)

    ReplyDelete
  6. It looks awesome! you look beautiful :)

    ReplyDelete
  7. Curls, for a change! They look great on you! :)

    ReplyDelete
  8. That's fantastic! It would be great for women who really koreans fanatics. You look very pretty and I like the neutral shades of your make up.

    Thanks for the info kath, cheers!

    ReplyDelete
  9. That's awesome kath! I love the hair and it really looks like the korean girls singers hairdo. I also appreciate the neutral shades of your make up.

    Thanks for the info! Keep it up!

    ReplyDelete
  10. That's amazing kath! Your hairdo look like those pretty korean singers!

    I appreciate the make up as well, neutral shades.

    Thanks for the heads up!

    ReplyDelete
  11. @Prelel the Style Junkie- thank you! yup, the event was super fun :)

    @Mish R.- Hello dear, naku try mo na din for a change. Wala naman mawawala :) Feeling ko bagay yung busan style syo :)

    @Leilani Gamboa- Thanks dear :) ok, will review it next month.

    @Angie Vianzon- hello, welcome to Dear Kitty Kittie Kath. Thank you! Try to have a new hair style sis :)

    @sherry ann gole cruz- thank you dear!

    @Le-an Lai Lacaba- thanks :)

    @Czjai Reyes-Ocampo- thank you sis :)

    @Irish Perez- hello dear :) Thank you so much!

    ReplyDelete
  12. nice hair style! you look so beautiful!

    ReplyDelete
  13. I'm seriously going to get a perm just like yours! I hope it turns out just as great. You look gorgeous!

    ReplyDelete
  14. I don't think you have a round face! Curly hair actually suits you more. Lucky you, it's my dream to be styled at Tony and Jackey but it's too pricey daw. :3

    xx Daphne of http://daphnebenosa.com

    ReplyDelete
  15. Love it! You look gorgeous with the curls!

    ReplyDelete
  16. @Zwitsal Mae Yuson- thank you dear :)

    @Pepper Tan- weee! I'm sure it would look great on you too :)

    @Daphne Benosa- don't you think? I'm not sure kasi kung ano ba talaga shape ng face ko. I'm happy that it suits the shape of my face. Yup, medyo pricey sa Tony and Jackey pero sulit naman.

    @Dawn- Thanks dear, pareho tayo :)))

    @elsie valdez- yey! thank you

    ReplyDelete
  17. This looks like such a fun (and delicious) event :)

    Love your blog! Following!

    XoXo
    Plami

    http://www.fashionthrill.com/

    ReplyDelete
  18. @Plami- hello dear :) yes it it! thank you so much!

    ReplyDelete
  19. U can really pull a curly hair! nice


    www.orenjji.blospot.com

    ReplyDelete
  20. How I wish my experience was same as yours. Mine turned out bad. I availed the digiperm service of EdwinLisa Salon at their JP Rizal branch in Makati using the Metrodeal voucher. It was a total of almost 6hrs of procedure and it cost me 4k (incl. root color, treatment, half rebond) but the result was frustrating. I was told that I’m okay to leave even if my hair was still dripping wet and was applied with 10-12pumps of curling lotion. When my hair finally dried, it was so stiff and heavy. My hair looked so messy and frizzy. I don’t know what to do with my hair now, I even messaged the fb page of EdwinLisa but they did not reply. I had my digiperm at a Korean Salon last year but the result was beautiful and it even cost me less (ensogo voucher 1.8k only).

    ReplyDelete

Thank you for visiting my blog!~ I would love to hear your thoughts :)
Your comments are always welcome and appreciated :)

Good Times!~

AddToAny

INSTAGRAM @KATHNEKO

© Dear Kitty Kittie Kath- Top Beauty and Lifestyle Blogger with Style and Mommy Blog on the side.