Myrtle Sarrosa for LOLITA Fragrance Grand Launch

Wednesday, October 3, 2012


     Weeks ago, I was invited to the VIP launch of LOLITA- a new fragrance line from Beauty Elements Ventures incorporated (BEVi) makers of the very first kojic acid soap in the country Kojie San. I'm very excited when I received the e-vite from Paul, managing director of PMP Communications and also known as The PR Guy. I knew that the launch will be very special and grand because they'll be introducing their product endorser. I have no idea about their endorser since I rarely watch television programs nowadays. I've seen #MyrtleforLolita trended on Twitter days before the event but still have no clue who she was. 


     The grand launch was held at 55 Events Place Tomas Morato, Quezon City. I arrived there with fellow bloggers and never expected the venue's ohh so cute theme. This was the first event that I attended where I was really amazed with everything! 
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
The registration table with girls wearing Japanese inspired uniform ala Sailor Moon :D
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
This table presentation made me feel that I'm attending a debut, very girly with the heart- shaped balloons and those cute little flowers.
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Yay for the food even if I'm always on a diet who can resists this pasta, chicken and fish fillet combo together with my favorite veggies on the side.
     The event started with a mini fashion show from selected audience who "stand out" that night. Actually, I was chosen by Bestie as one of the girls who will walk on stage but I'm very shy and nervous that night. My toes got blistered too and I feel so uncomfortable walking with my wedge. After the mini fashion show they introduced their product endorser Myrtle Sarrosa, the grand winner of Pinoy Big Brother Teen Edition 4. When she walked on stage and saw her pretty face on the screen, everyone was awed with her charming personality. 
Lolita Fragrance Logo
                                                                                                        
Myrtle Sarrosa for LOLITA Fragrance Grand Launch

The most lovable Cosplayer in town is Lolita’s darling new endorser! Myrtle Sarrosa, fresh from her win from Pinoy Big Brother: Teen Edition 4, is the true embodiment of the Lolita girl. The 17-year-old’s charming personality and quick wit go hand-in-hand with the many playful sides she is known for. There is a Lolita scent for Myrtle’s every whim: audaciously floral with CALI, fresh and breezy with FANTASY, delicately warm with CHICK, tutti frutti with FAIRY, flirty femme with ROUGE, and simply saccharine with her favorite, COSPINK! Actress, host, recording artist… as this talented teen cutie keeps adding titles under her belt, Lolita will stay her BFF fragrance through it all!



     Sorry for the crappy and poor quality of my photos, I wasn't able to get near the stage because everyone's going gaga to see a glimpse of her while dancing. I can really say that her charm captivated our hearts specially the media and the press. After this short dance number the lovely host Ms. Janeena Chan together with Paul and Myrtle answered all the questions from the audience regarding Lolita-the newest line of fragrance from the makers of Kojie.san
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Janeena Chan, Myrtle Sarrosa and Paul Chuapoco
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Janeena and Paul
     Myrtle was the perfect endorser for Lolita and everyone agreed to that. With the different personality that each cologne represents, I'm sure that with Lolita you can say that I Stand Out!
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Six scents of Lolita the will surely make you stand out!
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
     The event was a successful one! I'm sure everyone enjoyed the night and went home with smiles on their faces. I'm very happy and lucky that I was invited, I felt like a teen attending a very sweet and girly birthday party for a night :D
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
With Paul, Thank you so much for inviting me :D
photo from Hazel's camera
thanks Hazel :D
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
With beauty bloggers: Kai, Jen, Hazel and Sai
photo from Hazel's camera
thanks Hazel :D
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
With Ana, Hazel and Denise
Nice seeing you girls
photo grabbed from Ana
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Beauty and Fashion Bloggers Represent!!!
photo grabbed from Ana
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
I love this press kit :)
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
BEST in Press Kit :D
Myrtle Sarrosa for LOLITA Fragrance Grand Launch
Thank you for this loot!
Soo generous of you :D
     For more information and updates like Lolita on Facebook and Follow @Lolita_PH on Twitter

     Lolita is available in all Watsons, Mercury Drug, Robinsons Supermarket and Department Stores nationwide

3 comments

  1. the event look super duper cuet ^_~

    ReplyDelete
  2. love your floral print on print outfit that night. cant wait to see you again soon!

    ReplyDelete
  3. @Janet- Yup, superrr fun :D

    @Carizza- Thanks sis, hope to see you again. Picture picture ha?!

    ReplyDelete

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