DENR Save from Extinction Campaign

SM Drops New Merch for DENR's Save from Extinction Campaign

Friday, May 16, 2025

     SM is amplifying its commitment to wildlife conservation with the launch of a captivating new merchandise line dedicated to six of the Philippines’ most endangered species. At the forefront of this initiative are plushies of the Philippine eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable symbols of hope carrying an urgent message: save them from extinction.

     But there is more to this exciting campaign than cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children’s apparel line from SM Fashion, inviting everyone—from eco-conscious advocates to young animal enthusiasts—to support the cause in style. Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.

SM Drops New Merch for DENR's Save from Extinction Campaign

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