SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2

     Everyone wants to be a better version of themselves. That's why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are both inside and out through the #BetterMe campaign. "SkinWhite's #BetterMe campaign inspires me a lot," shares actress and SkinWhite ambassador, Kim Chiu. "It makes us girls look at the brighter side of life. I can now say I'm a #BetterMe [because of it.]" To know more about the campaign and the secret to blushing white skin, click CONTINUE READING now.

SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2

The Captivate Council

     After it's initial launch in 2013, the #BetterMe movement has become even bigger and better! To help inspire even more teens, SkinWhite held a casting call to scout for the loveliest and most inspiring girls for the second batch of the Captivate Council. Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this prestigious cut? their accomplishments at school and ability to inspire others with their go-getting, stay confident attitude.

SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2

     Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of dun events like the #BetterMe Ball. "We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite's Captivate Council to lead by example," shares Liz Caceres, assistant brand manager for SkinWhite. "It's not just about looking good on the outside, but feeling good and doing good, too."

Outer Confidence Through Creating A #BetterLook

     For November, it was all about teaching the Captivate Council to celebrate their own unique beauty. Each member was treated to a fashion and beauty makeover where they were taught how to enhance their own individual assets and body type. 

    To look even more gorgeous during their makeover shoot, the girls prepped their skin from head to toe by trying out samples of the SkinWhite Power Whitening Face Cream Powder (to score a powdery fresh, white glow on their complexion) 

SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2
SkinWhite PowerWhitening 3-in-1 Face Cream Powder
SRP P19 for 7g and SPR P69 for 20g

     and SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application). 

SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2
SkinWhite Advanced PowerWhitening Lotion
P71 for 50 ml, P123.25 for 75 ml, P235 for 200ml

     "Being part of the Captivate Council helps me love myself more, says Chrissa Taleon, UST, 20. " I also noticed that my self-confidence has grown the more I use the SkinWhite products. [Both these factors] motivate me to share and inspire other people especially young girls."

Spreading The #BetterMe Message

     These days, it's easy for teens to become lost in social media drama or engulfed in their #fomo fear of missing out. Through the #BetterMe campaign and the Captivate Council, we want to remind them of what really matters and allow them to develop their own inner confidence, so they can be kinder to themselves and others. "What's amazing is that these girls also have a wide network withing their respective circles. So even if their classmate and friends aren't part of the council, they can still share what they've learned through the monthly activities we've arranged fro them," says Caceres. "It's a great way to spread the #BetterMe image and help more teens become empowered."