The New SM Woman Campaign Launch

Wednesday, July 27, 2016

     Last June 16 2016 SM Woman invited me to an event with the theme "I am strong and confident" at the 3rd level of SM Makati. It was an evening of confidence and beauty as SM Woman launched their new campaign- 'I am SM Woman.' This was a three-day event where the new and improved look of SM Woman debuts in a glamorous fashion show. 

    For day three, I've witnessed how SM Woman empowered ladies fashion as they now cater to all shapes and sizes. Hooray for a more strong and confident SM Woman. Think you know what SM Woman is all about? Think again. SM Woman now caters to every woman in a way that it never has before – from day to night, every season and every occasion. Highlights of the event and my picks from SM Woman's wide array of clothes below :)
The New SM Woman Campaign Launch
FUN FACT: Half of my closet is composed mainly of SM Woman tops and dresses. I love this brand because of the selection, fit, and price. I'm proud to say that I am SM Woman. I feel confident and strong when I'm wearing my picks from SM Woman whether it is from SM Woman Basics, SM Woman Prima, SM Woman Career, SM Woman Fashion, SM Woman Denim, and SM Woman Plus to name a few. 
The New SM Woman Campaign Launch
    SM Woman has reached unprecedented heights as a fashion brand that seeks to make stylish clothing more accessible for every woman. From the quality of its materials to the range of sizes it offers, its classic designs to trendy ones, and flattering cuts that ensure a perfect fit every time – the brand spared no expense at redefining an all-new style with a bevy of exciting, fresh offerings. 
The New SM Woman Campaign Launch
     During the launch, women of different shapes and sizes strut the runway wearing SM Woman clothes. It's an evening of creative styling, fashion show and personalized shopping activity! In no particular order, sharing with you below my picks from SM Woman Prima, SM Woman Career, SM Woman Fashion, SM Woman Denim, and SM Woman Plus. What made the fashion show more exciting and interesting was the mix and match of these clothing line of SM Woman that I've mentioned above plus the SM Accessories and shoes to complete each model's outfit.

SM Woman Denim
The New SM Woman Campaign Launch
Sm Woman Denim
SM Woman Fashion
The New SM Woman Campaign Launch
SM Woman Fashion
The New SM Woman Campaign Launch
SM Woman Fashion
SM Woman Prima and SM Woman Career
The New SM Woman Campaign Launch
SM Woman Prima and SM Woman Career
SM Woman Plus
The New SM Woman Campaign Launch
SM Woman Plus
     After the fashion show, we were also treated to s shopping spree at SM Woman section of SM Makati. Most of SM Woman items were on sale that night. I scored tops for 50% off! I'll be sharing with you my SM Woman haul in my next OOTD (outfit of the day) post soon!
The New SM Woman Campaign Launch
Thanks, Ria for this photo :)
     SM Woman brand ambassadors for plus size also graced the event. Saw these beautiful ladies, confident of their SM Woman outfit while strutting the runway. It feels so good to see empowered women. Kudos to Cai Cortez and Andrea Aldeguer for being an inspiration to plus size ladies :)
The New SM Woman Campaign Launch
Andrea and Cai
Sharing with you why these girls are confident...

“I believe that in order to be happy, you should first learn to love yourself. I don’t need anyone’s validation to feel good about myself.”– Andrea Aldeguer

“I don’t just embrace my curves, I celebrate it. I have a fabulous personal style and an even more fabulous body.”– Cai Cortez

I am confident, I am strong, I AM SM WOMAN!

Thank you so much, SM Woman for empowering Filipinas-to be exceptional, driven, strong, and confident! Cheers to a very successful I AM SM WOMAN campaign launch.

For more information on SM Woman 
Like them on Facebook: SM Woman
Follow them on Twitter: @_SmWoman 
Follow them on Instagram: @smwoman

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