John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat

Thursday, May 19, 2016

     I believe that there is greatness in everyone. It's not all about wealth, fame and power because it comes in many form. It doesn't have to do with material and tangible things, for me greatness also comes from the heart, from the simple things that we do for our family and in for our country. Greatness is within every Filipino. 

     It has many forms that can just instantly come in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. Believing in the remarkable traits of Filipinos is Great Taste Coffee. I was invited weeks ago in an afternoon of food and meaningful conversations over a cup of Great Taste Coffee and met their newest endorser. See highlights of the #ChooseToBeGreat event below :)
John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat 
     Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 
John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat 
Great Taste White 3-in1, one of my favorite flavors from the variant Great Taste White
     Great Taste treated us to a  preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness. It was an inspiring event after hearing what their newest endorser's notion of greatness.
John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat
Like Great Taste Coffee, brand endorser John Lloyd Cruz is a staunch admirer of the Filipinos’ everyday greatness.
     During the event, Great Taste introduced a story-teller and celebrated showbiz personality- John Lloyd Cruz as its newest brand endorser. The coffee shop-themed event treated media guests in various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness. Lloydie, as what his fans often call him is I think one perfect endorser for Great Taste Coffee. He's a good actor and very humble and down-to-earth showbiz personality. 
John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat
L-R: Edwin Canta- SVP and Business Unit General Manager of URC, Cornelio Mapa- EVP and Managing Director of URC, John Lloyd Cruz- Great Taste Coffee Newest Endorser, and Lance Gokongwei- President and CEO of URC
     “We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

     Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

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