Marvel 80 Years at SM

Thursday, August 29, 2019

     Marvel diehard fans here in the Philippines are in for the biggest celebration this year. It has been with pride and honor that Filipinos gather for an epic celebration of Marvel’s 80th Anniversary at SM Supermalls. For the past 80 years, Marvel has told stories beyond imagination, pulling in comic book readers, moviegoers, gamers, television viewers, toy collectors, and many different forms of fandom into the fantastic realm of Super-Heroes. From Marvel Comics #1’s first publication in 1939 to the release of Marvel Studios' Avengers: Endgame in 2019, this year marks a significant milestone for Marvel as it celebrates eight decades of epic storytelling. 

     With some of Marvel’s biggest fans in Southeast Asia, Marvel and SM will celebrate this legacy nationwide through Marvel 80 Years at SM, bringing thrilling new activations for Filipino fans to share their passion for Marvel’s characters and stories. This collaboration will look back at 80 years of Marvel across comics, gaming, toys, apparel, footwear, accessories, and many other consumer products at different SM Supermalls starting at The Block Atrium in SM North EDSA on August 27. 

Marvel 80 Years at SM

     Yaracel Macalindong, Director for Disney Consumer Products Philippines said that “The Marvel Universe is about epic storytelling with a human spirit, and that's exactly what we are celebrating here with our Filipino Marvel fans at the Marvel 80 Years at SM. We believe in celebrating with the fan community and look forward to connecting with thousands of Marvel fans in the Philippines through this series of activations and retail promotions."

     Myra Moñozca, Vice President for Licensing & Partnerships - SM Lifestyle Inc, on the other hand, shared that “Over the years, the SM Group and The Walt Disney Company have worked together in bringing larger than life experiences for Filipinos nationwide. Our partnership gets bigger this 2019 as we join the worldwide celebration for Marvel’s 80th year, and bring this immersive new experience to all Marvel fans in the Philippines. Integrating efforts among key business units within the SM group, and augmenting synergies between experiences and retail, with activations and a range of Marvel products in support of this signature campaign; Marvel 80 years at SM will be another well-celebrated milestone that Marvel fans and families will love. We are thrilled to be the exclusive partner for the Marvel 80th year campaign."

Marvel 80 Years at SM

Marvel Comics Cover Exhibit

     An exhibit featuring several Marvel Comics covers such as the first issues of Spider-Man, Captain America, The Avengers, X-Men, Fantastic Four, and many more. Filipino talents who have contributed to the world of Marvel Comics will also be recognized as part of the set up. While Portacio, Adrian Alphona, Mico Suayan, Kim Jacinto, Jay Anacleto, Tony De Zuniga, Elmo Bondoc, Kevin Librandia, Rico Rival, and Leinil Yu are just some of the many Filipino artists who have made Marvel Comics into the well-loved franchise it is today.

Marvel 80 Years at SM
Marvel Comics covers for the past 80 years and more inside this exhibit area

Marvel Games

     Bringing the Marvel experience in the digital world, Marvel Games has set up immersive booths that allow gamers to step into new updates on MARVEL Future Fight, MARVEL Contest of Champions, MARVEL Strike Force, and MARVEL Puzzle Quest. 

Marvel 80 Years at SM
More Marvel mobile games for all the fans out there!

Marvel Toy Collectibles

     Toy collectors are in for a treat as the Marvel 80th collection from Hasbro will be made available for sale. Toys from Funko and Lego will also be available for sale, plus life-size action figures and collectibles will be put on display.

Marvel 80 Years at SM
Marvel Toys for all the collectors

Marvel 80th Philippines Merchandise

     Special edition of Marvel 80th Philippine merchandise will be exclusively available at SM, such as Marvel hoodies and shirts from Children’s Wear, Boys’ Teens Wear and Girls’ Teens Wear, and Marvel oversized plushies from the Toy Kingdom. A gift with purchase promotion also awaits shoppers. For every P1,000 single-receipt purchase on all Marvel merchandise in any SM Store and Toy Kingdom branch nationwide, shoppers are entitled to get a limited-edition Marvel 80 Years collectible poster. On top of that, they can also score a premium Marvel 80 Years bag tag when they purchase any Marvel product at select Marvel 80 Years retail pop-up store in SM Malls.

Marvel 80 Years at SM
More merchandise to all the fans

     Don’t miss out on the chance to celebrate Marvel’s 80th anniversary! Join fellow Filipino Marvel fans at SM City North EDSA starting this August 27. Meanwhile, fans can also look forward to celebrations at SM Seaside City Cebu starting September 1 with Wave, Marvel’s new Filipino Super Hero, joining the Philippine celebrations at her very own hometown, Cebu, and be among the first to see her in MARVEL Future Fight. Marvel 80 Years at SM will be making rounds soon nationwide in more than 70 SM Supermalls nationwide. Join the conversations online at #Marvel80atSM.

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