Hallmark for L.I.F.E. this Christmas

     Hallmark has been part of spreading the most precious messages of love and cheer in every celebration- may it be a birthday, an anniversary, or a wedding. I'm a fan of their well-loved cards that have connected and brought smiles throughout people all over the world and this year’s holiday season is no exception.

     Can't imagine that it has been 23 years, over two decades that Filstar Distributors Corporation (FDC), the country’s exclusive licensee of Hallmark USA together with the Leukemic Indigents Fund Endowment (L.I.F.E.) Foundation created a charitable project called “Hallmark for L.I.F.E.” to help alleviate the condition of indigent children with Leukemia. Sharing a brief story of this advocacy below :)

Hallmark for L.I.F.E. this Christmas
Wrapped my gifts in one of Hallmark's easy to use gift bags :)

     Did you know that Hallmark collaborates every year with top local artists in creating special limited edition L.I.F.E. products such as greeting cards, gift wrappers, bags, and other giftable items where a portion from the sales of these products go straight to the foundation? It's nice to know that the presentable gifts we received wrapped in Hallmark wrappers are part of this foundation that helps those indigent children with Leukemia for their treatment

Hallmark for L.I.F.E. this Christmas
This season, everything Christmas is named Hallmark :)

     This holiday season, FDC will donate to the foundation a portion from the sales of all Christmas products of Hallmark including the 2018 L.I.F.E. Christmas Card Collection. Hallmark for L.I.F.E. sparks hope back into the lives of less fortunate children and helps them in their fight against leukemia. 

Hallmark for L.I.F.E. this Christmas

2018 L.I.F.E. Christmas Card Collection

     I'm going to support this foundation because I can relate how hard it is for the parents and relatives of these children to know that they are suffering from Leukemia. What more to those who cannot afford a single treatment in order to save their lives. I've been in and out of the hospital these past few months and my heart breaks every time I see a child crying in pain. Since its inception in 1995, this charitable project has eased the burden of families experiencing the ordeal of both disease and poverty. 

     To formally launch Hallmark for L.I.F.E, an event was held last October 31 at the Ayala Malls 30th Cinema 1. It was attended by the Hallmark for L.I.F.E team and some of the kids of the foundation. Through this, the people behind Hallmark and L.I.F.E. Foundation hope to help uplift the spirits of the kids, put a smile on their faces, and give them the encouragement and support that they need. 

Hallmark for L.I.F.E. this Christmas

     Christmas is a time for families and loved ones to come together and celebrate the holidays. This season, may we be reminded of the spirit of giving—that even in the littlest ways, we make a conscious effort to support good causes. Because to someone, a gift is just a gift, and a greeting card is simply that, but to someone else, your purchase gives them more: hope, joy, and the best present you could possibly give, another chance at life. 

Merry Christmas to all!!!

Good Times!~