Secrets in Vivo's 2017 Success Uncovered

     There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines. 

     But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

Secrets in Vivo's 2017 Success Uncovered
Vivo's Overseas Market

Vivo’s 2017 Successful Entertainment Marketing Strategy

     Vivo is a global brand known for its selfie-centric smartphones which represent the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. 

     In the Philippines, Vivo places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. On a global scale, there are already about 200 million Vivo users in 2017. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support Vivo. 

Vivo’s 2017 Successful Entertainment Marketing Strategy 

Vivo Showcases World’s First In-Display Fingerprint Smartphone

     At CES 2018, Vivo shows the world the first ready-to-produce smartphone featuring in-display fingerprint scanning technology, demonstrating its continued commitment to bringing an extraordinary user experience to consumers. 

     This latest fingerprint scanning technology delivers a whole new mobile experience by enabling users to unlock their smartphone through one-touch fingerprint scanning directly on the smartphone display while solving the industry’s challenge of providing a better and more convenient fingerprint authentication experience in future smartphones. 

Vivo Showcases World’s First In-Display Fingerprint Smartphone

Vivo Showcases Newest Technology at CES 2018

     Global smartphone brand Vivo is participating in the Consumer Technology Association (CES) 2018 where it will showcase the Vivo In-Display Fingerprint Scanning Technology with its global partner Synaptics. Vivo’s exhibit will feature the brand’s first ready-to-produce smartphone featuring an industry-leading in-display fingerprint sensor supported by Synaptics. The Vivo phone to use this leading technology and its availability will be announced in early 2018. 

     CES is an assembly of global brands and companies which thrive on consumer technologies. It has served as a global stage for innovators and breakthrough technologies for 50 years. The gathering will be held in Las Vegas in Nevada, USA. More details after the jump.

Vivo Showcases Newest Technology at CES 2018

BoybandPH Celebrates 1st Anniversary in a Vivo All Screen Experience Mall Tour

     Well-loved Filipino all-male group BoybandPH recently celebrated the first anniversary of their official establishment as a band last December 9, a Sunday, at the Vivo All Screen Experience Mall Tour in Starmall Alabang.

     BoybandPH is composed of Russel Reyes, Niel Murillo, Ford Valencia, Tristan Ramirez, and Joao Constancia, five talented young men who pursued their dreams and became the first winner of the musical reality show in ABS-CBN, the “Pinoy Boyband Superstar” December last year. 

BoybandPH Celebrates 1st Anniversary in a Vivo All Screen Experience Mall Tour
BoybandPH celebrates first year in entertainment during the Vivo Mall Tour at Starmall in Alabang.

     BoybandPH has since then earned huge projects and endorsements including an offer to be part of the Vivo Family as the brand’s influencer. BoybandPH was officially unveiled as a Vivo influencer in September during the grand launch of the Vivo V7+.

BoybandPH Celebrates 1st Anniversary in a Vivo All Screen Experience Mall Tour
Fans, overjoyed over BoybandPH’s first year anniversary, flocked to Starmall Alabang for the Vivo Mall Tour featuring the all-male groups

BoybandPH Celebrates 1st Anniversary in a Vivo All Screen Experience Mall Tour
BoybandPH takes a selfie with a wild crowd of fans using a Vivo smartphone

 

     BoybandPH, as the Vivo’s influencer, has flown to Bacolod to lead the brand’s mall tour and press conference. When asked what their favorite part of the tour was in the City of Smiles, the band was unanimous in saying that it was the Bacolodian food that they enjoyed the most. 

     BoybandPH released their self-titled debut album early this year featuring their hit single “Unli”. As a gift for the first 300 Vivo V7 | V7+ users, BoybandPH’s album will be given to them as an exclusive, limited gift from Vivo.

For more information about Vivo Philippines,

visit their website: www.vivo.com/ph

Like them on Facebook: Vivo Phil

Follow them on Twitter: @vivo_phil

Follow them on Instagram: @vivophil