Philippine Seven Corporation

7-Eleven City Blends makes JaDine the new ambassadors for Honest-To-Goodness Coffee

Friday, November 13, 2015

     Before this event happened, I've already tried all the flavors of City Blends Coffee at 7-Eleven. Their coffee blend offerings are rich, creamy, tasty, and super affordable. Philippine Seven Corporation (PSC), country licensee of leading convenience store chain 7-Eleven, present James Reid and Nadine Lustre as the new faces of City Blends Coffee.

     With James and Nadine staying atop social media trends due to their undeniable charisma as well as the relatable kilig that they bring to fans of all ages, 7-Eleven has really found the honest and down-to-earth personalities that are the perfect fit for City Blends coffee.
7-Eleven City Blends makes JaDine the new ambassadors for Honest-To-Goodness Coffee
#JaDneFor711
Honest-to-goodness hype

     Fan response to the selection of the two has been positive across the board, with Reiders and Naddicts alike sharing the teasers, memes, as well as lines from the TVC on social media causing #JaDineFor711 to trend on Twitter.

     The overwhelming fan response has prompted 7-Eleven to release an exclusive never-before-seen footage from the TVC and print shoot plus the alternate endings that fans are asking for – what James could have said to Nadine. This is also 7-Eleven’s way to thank JaDine fans for the unexpected support, as well as for integrating the hugot lines in their social media posts. Apparently it’s hard to move on, especially when we’re talking about James Reid and Nadine Lustre. And that’s a good thing for #JaDineFor711.

Honest-to-goodness Coffee

     With JaDine as the new endorsers, City Blends gets its well-deserved turn in the spotlight. The coffee is made from 100% Arabica beans, with each cup made fresh as you order. The City Blends machine grinds the beans on the spot, giving you unparalleled freshness: the secret to quality coffee. Even the pricing is great, with City Blends cups starting at 20 pesos, honest! 
7-Eleven City Blends makes JaDine the new ambassadors for Honest-To-Goodness Coffee
     To excite fans even further, 7-Eleven is releasing limited edition City Blends cups with photos of JaDine! The 8oz cup features Nadine, the 12oz cup features James, and the 16oz cup features the couple. The JaDine cups do not only have hugot quotes from the TVC, they are also interactive so customers can have fun writing their own honest hugot as well. 

     Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey's Dark Chocolate. 

     Try the new 7-Eleven City Blends coffee currently available now at 562 7-Eleven branches nationwide, and at 712 stores nationwide by the end of the year! Watch out for more of #JaDineFor711! 

To know more about City Blends and other offerings from 7-Eleven,
 Like them on Facebook: 711philippines
Follow them on Twitter: @711philippines
Follow them on Instagram: @711ph

Get Instant 'Bigote' by Drinking Slurpee from 7-Eleven Philippines

Friday, September 04, 2015

     There's one thing that made 7-Eleven a trademark to all thirsty individual- a thirst quencher that will satisfy and give you brain freeze at the same time. I don't drink soft drinks and carbonated drinks but with Slurpee, I always give in because they also offer other flavors aside from the usual soda. Here's another awesome news from 7-Eleven :)

     Drinking Slurpee has never been this fun! 7-Eleven Philippines recently launched their quirky limited edition Slurpee Mustache Straws! Slurpee lovers can now enjoy the iconic drink and take SLURPfies to the next level with these fun ‘staches that come in four different designs.
Get Instant 'Bigote' by Drinking Slurpee from 7-Eleven Philippines
     “Slurpee” was first introduced in the market in the 1950s, an accidental creation from a broken soda fountain. From this incident, Omar Knedly, an American businessman and inventor, created machines that produce the so-called slushy drink. Originally termed “Icee”, 7-Eleven coined the term “Slurpee” in the 1960s to give the product a unique and catchy sound among consumers. Since then, Slurpee was exclusively sold by 7-Eleven stores and was then only available for local consumption in the United States.

     Slurpee was introduced in the Philippines in 1984, the year Philippine Seven Corporation, the local franchisor of global chain store brand 7-Eleven, opened its first store in the country, and has been serving new and classic flavors like Fuji Apple, Raspberry, and Bubblegum. Customers can now enjoy the Classic Cola Blast, back by popular demand, and the new Watermelon Lime in all stores serving Slurpee. 

     Just add P49 to get one Mustache Straw design when you buy any size of Slurpee. So hurry, grab your own Slurpee Mustache Straw, strike your best bigote pose, and #LetsSLURPfie! Check out the hashtag on Instagram to find out who’s gotten into the mustache craze!

7-Eleven Chef Creations' All-Time Favorite Filipino Dishes

Tuesday, August 04, 2015

     7- Eleven is definitely our default convenience store destination whenever we crave for some ready to eat /serve meals or snacks. Growing up with a convenience near our house is truly a bliss! 7-Eleven now offers a wide variety of ready to eat meals. Before it was siopao-hotdog-sandwich thing, but now home-cooked meals are readily available in selected stores. They're taking Filipino dishes to the next level with Chef Creations. Find out more about these savory meals below :)     

      The world’s leading convenience store—7-Eleven, is not just your one-stop shop but it also serves as a diner that offers quality home-cooked style meals at a very affordable price. 

    The premium rice meal line, Chef Creations, was launched on May 2014 and since then, has conveniently offered amazing dishes that capture the taste of Filipinos.
7-Eleven Chef Creations' All-Time Favorite Filipino Dishes
     First introduced in the menu were Pulled Pork with Adobo Dip, Pakbet with Bagnet, and Pork Sinigang sa Kamias – all of which are renowned chef and Filipino food advocate Claude Tayag’s personal twists on local favorites. Hungry customers can have these starting at P75 only.

     With the increasing demand for more classic Filipino dishes, 7-Eleven continued its partnership with Chef Claude Tayag and introduced a new set of dishes to the Chef Creations premium line, the Bistek Tagalog and Pork Binagoongan.

     “Chef Creations makes every Filipinos feel at home whenever and wherever they are,” said Jose Victor Paterno, CEO of Philippine Seven Corporation. “Everyone, regardless of status and position, can have a chance to eat quality home-cooked meals at their own convenience,” he added.
7-Eleven Chef Creations' All-Time Favorite Filipino Dishes
http://wifi.7-eleven.com.ph/
     Chef Creations Bistek Tagalog is a simple dish with tasty, tender beef slices marinated with the unmistakable Pinoy flavors of toyo and calamansi and garnished with caramelized onion, while Chef Creations Pork Binagoongan is a traditional Filipino pork dish stewed in mildly salted bagoong (shrimp paste), garlic, onion, tomatoes, and served with slices of fried eggplant and a hint of green chili.
7-Eleven Chef Creations' Filipino Dishes
photo from http://wifi.7-eleven.com.ph/
     With Chef Claude's Filipino cuisine mastery, the new flavors of Chef Creations surely bring ready-to-eat meals to the next level. These carry the promise of using only the natural ingredients that are slow-cooked to bring out that distinct Filipino taste.

     The Chef Creations Bistek Tagalog and Pork Binagoongan are available at selected 7-Eleven branches for only P95 each. But they’re not done yet! Watch out as 7-Eleven brings out one more dish. Coming this October, be ready to get your tummies satisfied! 

7-Eleven Boracay Now Open!

Saturday, June 06, 2015

     The first store that's open 24/7 has finally arrived in the shores of Boracay. Thank goodness for 7-Eleven, because the basic things we all need are under one roof 24 hours a day, 7 days a week. This iconic store has really made the lives of Filipinos more convenient. So what's new with 7-Eleven? Well, they've opened their first store in Boracay! Read the news below :)

     With all the establishments that have opened in Boracay, people may wonder, where’s our favorite convenience store? After all, Boracay is a destination that never sleeps, making it the perfect candidate for a 7-Eleven
7-Eleven Boracay Now Open!
     Philippine Seven Corporation (PSC), country licensee of the world’s leading convenience store chain, 7-Eleven, finally opened its first two stores in Aklan, located in Caticlan Jetty Port and Tourist Center, Station 3. 

     PSC’s grand opening celebration of its first Boracay store was held on May 29, 2015. PSC will end the year with three stores in Boracay and Aklanons can expect a total of 11 stores to open in the span of 3 years.
7-Eleven Boracay Now Open!
     “We’re excited to be in Boracay, it is a very promising market that is still growing. We are happy that 7-Eleven is the first international convenience store to open in one of the top tourist destinations in the country,” said Jose Victor Paterno, PSC President and CEO.

     PSC started its operations of 7-Eleven in the Philippines in 1982 and it now has 1,372 stores to date. It recently opened its first store in Mindanao at Abreeza Mall last May 8, 2015.
7-Eleven Boracay Now Open!
     Locals and tourists will now be able to enjoy the unique offerings that made the store loved by its patrons. Customers can expect to get a taste of the iconic frozen drink, Slurpee, especially in the midst of the summer heat. Other classics include Gulp drinks, Big Bite hotdog and siopao, as well as new offerings under the 7-Eleven brand such as Fundae ice cream and their newly launched honest-to-goodness coffee, City Blends
7-Eleven Boracay Now Open!
     To make the grand opening more exciting, 7-Eleven has launched a special, limited edition offering exclusively for Boracay. Given that the island is one of the country’s top summer destinations, it seemed only appropriate to pay homage with the Slurpee Boracay Tub. For only P159, customers can enjoy 85oz of glorious Slurpee. The tubs come in two cute designs they can choose from. 
7-Eleven Boracay Now Open!
Slurpee Boracay Tub
     Bonus: The tubs are made of plastic, which means customers can collect and reuse them. Slurpee sand buckets, anyone? 

     After the simultaneous expansion in the Boracay and Panay islands, PSC is also looking at potential cities like Bohol and other municipalities in Eastern Visayas to offer the convenience 7-Eleven has always given their customers.

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