L'Oreal Professionnel PH

Press Release: L'oreal Professionnel Philippines #WearYourColorProud now at David's Salon

Tuesday, February 11, 2014

     Remember my post about the #WearYourColorProud campaign by L'Oreal Professionnel Philippines? Click HERE and read my experience! I'm sure you've seen how my dull color-treated hair transformed into healthy and shiny hair that compliments my skin tone. The campaign was very successful that's why they're bringing it to David's Salon this February! Yes yes yes!!! You can now avail this hair color treatment at your favorite David's Salon branches. Details will be posted soon :) So to those who missed the chance to achieve the hair color that will compliment your skin tone, here's your chance to #WearYourColorProud! 
For more information and promo updates:
Like their Facebook page: L'Oreal Professionnel Philippines
Follow them on Twitter: @LOrealProPH
Instagram: @LorealPropPH

L'Oreal Professionnel Philippines #WearYourColorProud Campaign

Sunday, November 03, 2013

     If there's one thing that I want to achieve other than flawless skin, it's the right hair color for my asian skin tone. Having colored hair can make ones personality stand out in the crowd so if you want to have a flattering hair color, it should complement your skin tone. I know that choosing the right hair color is not that easy because there's a wide range of colors to choose from. 

     It's also hard to decide because not all color treatment products will show beautiful and radiant on each hair strand. I know there's a lot of considerations that we make before we push through it and for me that includes the shade, the salon, the stylist, the price and the most important is the brand of hair color that you'll use. So are you ready to Wear your color proud?

L'Oreal Professionnel Philippines #WearYourColorProud Campaign
Bangs Tony and Jackey Sm North Annex Branch

[CLOSED] L'Oreal Professionnel Philippines x Dear Kitty Kittie Kath #wearyourcolorproud + GIVEAWAY!!!

Tuesday, October 22, 2013

     If there's one thing that I want to achieve other than flawless skin, it's the right hair color for my asian skin tone. Having colored hair can make ones personality stand out in the crowd so if you want to have a flattering hair color, it should complement your skin tone. I know that choosing the right hair color is not that easy because there's a wide range of colors to choose from. It's also hard to decide because not all color treatment products will show beautiful and radiant on each hair strand. I know there's a lot of considerations that we make before we push through it and for me that includes the shade, the salon, the stylist, the price and the most important is the brand of hair color that you'll use. So are you ready to Wear your color proud?

   Filipinas deserve to have their beauty brought out and developed the best way possible. With this, Filipinas everywhere will be empowered to showcase their looks and character. As the leading provider of hair color in the Philippine salon industry, it is L’Oreal Professionnel’s advocacy to be able to provide all Filipinas the best hair color using the right hair color brand for them and we want to do this through proper consultation and diagnosis. It is our aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina - mestiza, morena or chinita- the hair color that suit them best.
Wear your color PROUD!!!
EVERY FILIPINA – MESTIZA, MORENA OR CHINITA – CAN NOW BE PROUDER OF HER COLOR + GIVEAWAY!

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution

Wednesday, February 20, 2013

     I'm sure by now, most of you have seen gorgeous hair transformations of beauty bloggers, media personalities and even celebrities who joined the #hairrevolution movement. I'm very privilege to be one of the first bloggers who experienced this new smoothing service from the hair experts- L'Oreal Professionnel and Bench Fix Salon. I'm lucky to get the first dibs on STEAMPOD and witnessed how this breakthrough in salon industry made dull straight hair and nappy waves into smooth, shiny and healthy locks!

     Three weeks ago, I attended my first event of the year and I'm so happy that our friends from Castro PR chose me to be one of their #hairrevolution leaders :) The event was held at Bench Fix Lab, Glorietta 5. We (Aya and Ina, two of my pretty blogger friends) arrived on time at the venue and registered in this area. Bloggers were welcomed by the gorgeous Mikki Galang of Castro PR. 
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Thank you very much for inviting Dear Kitty Kittie Kath!!!
     Busy crowd, beauty and fashion bloggers waiting for the event to start. I'm excited and nervous at the same time and totally forgot to take photos with them :( 
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Beauty and Fashion Bloggers while waiting for the program to start
     Finger foods and appetizers were served non-stop! These yummy treats from Bizu satisfied my cravings that day. 

    
     Before the program started, I got a close encounter with the Steampod and L'Oreal X-Tenso Care products. This tandem will make your hair smoother and healthier. So to those who veered away from traditional straightening and rebonding after the damage and trauma your hair experienced, don't lose hope, join the fight and give your hair a new life!
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
The first in our country :D STEAMPOD- hair ironing device with steam to protect the hair from damage while straightening. This is brought to us by L'Oreal Professionel in partnership with Rowenta Salon and the service  at selected Bench Fix Salon branches.
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L'Oreal X-Tenso products for that shiny and vibrant hair
     The event was hosted by Ms. Lia Cruz of Glamourbox. L'Oreal Professionnel Philippines gave us a glimpse on how this revolutionary tool started and why professional hair dressers around the world stressed the importance of Steampod in producing smoother and healthier hair in less time and damage than the traditional way of hair straightening. 
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Hosted by Ms. Lia Cruz of Glamourbox
     Mr. Gino Cruz, brand manager of L'Oreal Professionnel Philippines proudly announced this team-up with Bench Fix Salon in giving us the best and most advanced technique in salon industry. Together with Ms. Keti Maderazo of Bench Fix Salon, they explained the importance of this new invention and the proper use of hair treatment products to achieve beautiful and healthy hair without compromising its health.

     They also introduced the Steampod specialists who were trained by one of the country's top hairstylist, Mr. Alex Carbonell. These individuals are specialized with Steampod so rest assured that you hair is well-taken care of.
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Mr. Gino Cruz brand manager, L'Oreal Professionnel
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Keratin Steam Bond or Keratin Steam Care?
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Ms. Keti Maderazo of Bench Fix Salon
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Manuelito De Guzman, Educator at Fix Training Center
 Ceasar Sitchon of Fix Trinoma, Anabelle Delos Reyes of Fix Serendra, Hermes Mondido of Studio Fix by Alex Carbonell with Mr. Gino Cruz and Ms. Keti Maderazo 
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Thank you so much for these amazing products!
     And now to the most exciting part, the revolutionary hair treatment experience. But before the treatment, Hermes of Studio Fix consulted my hair and advice me to have the Keratin Steam Care treatment which gives an anti-frizz smoothing effect that can last up to 3 days. He also said that my hair is already straight and it only needs the right kind of treatment. Since my hair is colored, it's prone to dryness which results to frizzy hair. Thank you Hermes for making me realized that I have straight hair and doesn't need to sacrifice it's health with regular rebonding treatment. All I need is to maintain it's texture and shine with the help of Pro-Keratin products like the X-Tenso Care shampoo and masque. Here's my hair before the treatment: dull and lifeless, lacks shine and the color isn't vibrant :(  

     See the transformation below and be amazed with the results! More pictures after the jump :D
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L- My hair is cleansed with X-Tenso Care shampoo
R-  Pro Texture Treatment and Steampod
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L- Applied X-Tenso Care Masque for 10-15 minutes
R- Applied Mythic Oil and Steampod
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Blowdry the ends to achieve the soft curl look and applied Mythic Oil for finishing.
     My lifeless and dull hair became livelier and shiny. The photo below showed that the color of my hair became more vibrant after the treatment and this mirror shine lasted for 3 days! 
STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Photo credits to L'Oreal Professionnel Facebook Page
     Now you can achieve smoother and healthier hair with L'Oreal Professionnel Steampod. Join the #hairrevolution and be part of the cause! You may also get the chance to win the #steampodIPADminigiveaway. 

     To know more about L’Oreal Professionnel Steampod and its #hairrevolution campaign, visit these pages: Website http://www.lorealprofessionnel.com Facebook 




























































L'Oreal Professionnel STEAMPOD: The World's 1st Steam Smoothing Service

Thursday, February 14, 2013


     Are you ready for smoother and shinier hair? We can now achieve that sleek straight and sexy soft curls with this revolutionary tool from one of the world's leader in professional salon industry. 
A REVOLUTION IN HAIR SMOOTHING HAS ARRIVED 
     For the first time, two world class brands combine their expertise to create a revolutionary tool: Steampod. Result of a collaborative partnership between L’Oréal Professionnel and Rowenta, Steampod is the first ever hair smoothing iron that delivers a continuous stream of high-pressure steam. Steampod’s flawless technology and associated care products guarantee never-before-seen results that could spark a new hair revolution. 
     After five years of research and development and eight patents, developed by hairdressers for hairdressers, Steampod has become a professional in-salon straightening and smoothing tool, which can also be used to add texture and movement to the hair. The results:

· Repaired, nourished hair
· Smoothed, sealed ends
· Brilliant shine
· Long-lasting results
· Ultimate Care from Pro-Keratin and steam 

     L’Oréal demonstrated to show the “thermal shock effect” of normal iron versus Steampod by pressing iron onto cloth for 3 minutes. The result? It showed that iron produces a “burnt” effect while Steampod doesn’t which then prevents hair cuticle damage. 


Hair Revolution Reinforced by Innovation: Steampod with Rowenta 

     Steampod is the world’s first hair smoothing iron that delivers a continuous stream of pressurized steam from an in-built steam generator. This is in partnership with Rowenta, the world leader in household appliances and inventor of steam iron. 

As the name suggests, the key element is steam. Steam: 

· Gently opens up the cuticle delivering the treatment into the core 
· Gradually heats the hair preventing heat shock to prevent cuticle damage 
· Smooths down the cuticle sealing the ends for a flawless finish 


     Steampod offers distinct performance advantages, thanks to four technical innovations:

· A water demineralization system for steam of unrivalled purity*
· Five temperature settings (from 170 to 210 °C) depending on the desired style and the sensitivity of the hair
· An ultra-thin detachable comb to untangle hair before application
· High-tech, anodized ceramic, adjustable plates for uniform pressure and perfect smoothing from the roots to the ends. 

     Steam is also central to
Steampod hair care products. Used with the tool, the formula are steam activated: the steam, acting like a vehicle, carries along the active ingredients and makes them penetrate into hair fibers.

Pro-Keratin Technology: The Best of L’Oréal Professionnel Hair Care 

     We introduce the Steampod hair care products, our very first Pro-Keratin steam-activated product range. Its steam-activated smoothing and repairing creams contain Pro-Keratin that:

· Contains incell that strengthens fibre
· Pro-Keratin reconstructs hair
· Nutri cationic agents gives ultimate nutrition
· FORMALDEHYDE-FREE – no carcinogen gas that could be formed from ingredients activated through heat

     Results include long lasting straight, strengthened hair with mirror shine! These products can be used at home to sustain hair that looks shiny, nourished and protected after straightening.

     Mythic Oil is also to be used for finishing touches during blow-dry, after any of the Steampod services. This can also be used at home to maintain smoothness, shine and suppleness. 

Xtenso Care Shampoo (230ml): PHP 400
Masque (500ml): PHP 1350

Hair Revolution Supported By The Right Partner: Bench Fix Salon 

     The power of this technology is in the X-tenso Care products used for Keratin Steam Bond and Keratin Steam Care services which are available first at Bench Fix Salons, one of the fastest growing salons in the country with innovative and highly creative team of hair artists. 

     Keratin Steam Care Service gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.

Keratin Steam Care (Long): PHP 2500 | (Short): PHP 1500 

     Keratin Steam Bond Service – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve:

Ultimate Straight Smoothing – straight and silky look until the ends of the hair
Natural Straight Smoothing – straight and shiny with more natural movement

Keratin Steam Bond (Long): PHP 7500 | (Short): PHP 6000
To know more about L’Oreal Professionnel Steampod and its #hairrevolution campaign, visit: 

Website

INSTAGRAM @DEARKITTYKITTIEKATH

© Dear Kitty Kittie Kath- Top Lifestyle, Beauty, Mommy, Health and Fitness Blogger Philippines.