Cebuana Lhuillier’s pawning services

Feature: Why Cebuana Lhuillier?

Wednesday, June 13, 2018

     Back in my younger years, I always see my mom keeps on buying different kinds of jewelry from a family friend. She is one of the trusted jewelers in our area and seeing her every month in our house showing an assortment of earrings, rings, and bracelets to my mom stirred my curiosity. I know gold is a fashion accessory and little did I know that it's an investment, an important thing that my mother is taking care of after all these years because it will be a useful heirloom in the future.

     Can I say that I'm lucky that my mom has thought of that? She keeps on telling me that I will need those in the future, in case there's an emergency. Past forward today, now I know what she's talking about. Know more why an heirloom is important and why the saying "Pag nagigipit sa patalim kumakapit" is now "Pag nagigipit sa Cebuana Lhuillier dapat lumalapit" below :)

Feature: Why Cebuana Lhuillier?

Alden Richards in Cebuana Lhuillier TVCs

Tuesday, April 12, 2016



     I'm sure you'll be very surprised if the 'Pambansang Bae' appears in front of you. Are you going to faint, become speechless for a minute or two, or jump in excitement? Well, for me I think all the choices here. 

     I'm a Cebuana Lhuillier client and if this incident happens to me, well don't be surprised to see my reactions. Just recently, three loyal Cebuana Lhuillier remittance clients got the biggest surprise of their lives as the country’s leading microfinancial solutions provider released once again a set of heart-warming TV commercials, this time featuring its newest brand ambassador, ‘Pambansang Bae’ Alden Richards. If you haven't seen the TV commercial, scroll down and watch it below :)
Alden Richards in Cebuana Lhuillier TVCs
     Anchored on Cebuana Lhuillier’s new tagline, “Kaibigan, Ka-Cebuana”, the three TV commercials related the real-life stories of three Cebuana Lhuillier remittance client:

  • Suzette, a breadwinner who has not celebrated her birthday in 23 years.
  • Oliver, a father who has missed numerous Christmas celebrations to provide for his wife and child.
  • Florencia, a wife who never had a wedding nor a romantic marriage proposal.

     Richards, who was recently launched as the latest celebrity endorser of Cebuana Lhuillier, personally greeted and delivered the surprise to the unsuspecting clients while they were transacting inside a Cebuana Lhuillier branch. The emotional reunions of each client with their respective families were also captured as they were treated to a mini celebration of the occasion they missed while working away from their families.


The commercials end with the line, “Alagang binibigay mo, ibabalik namin sayo.”

     “We’ve always given each client’s money remittance more value than just a mere business transaction. This time, Cebuana Lhuillier would like to reward these unsung heroes with their much-deserved care and recognition,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier said.

     With the official hashtag #AldenCebuanaTVC, the newest Cebuana Lhuillier commercials peaked at number 2 on the Twitter trending list during the day of its official launch last April 10. It gathered a total of 182,500 tweets. The three commercials have also been viewed more than 1.5 million times (as of press time) since it was uploaded on Facebook and YouTube.

     Truly, this kind of commercial is heartwarming and values the importance of hard earned money. I hope that Cebuana Lhuillier will inspire more Filipinos to instill in their hearts and mind that each peso is a product of long hours of hard work and incomparable sacrifices their clients give for their families. I'm a tear-jerker, cry baby, and while watching the TV commercial my tears fell.

How Cebuana Lhuillier Helps Micro Entrepreneurs Grow

Tuesday, December 15, 2015

     Hello dearies! I'm excited to share with you these tips from Cebuana Lhuillier on how they can help micro entrepreneurs grow in their chosen field. I'm a loyal Cebuana Lhuillier customer and I'm proud of that. In my opinion gone are the days when Filipinos would rather choose to seek financial assistance from their relatives because this results to 'utang na loob'. If you have jewelries and other resources that you can bring to a pawnshop, definitely do it. It's more practical these days. Aside from the Cebuana Lhuillier Pawnshop that we all grew up with, Cebuana is now a microfinance institution that will help you in all your bank and finance needs. 

     Most Filipinos dream of becoming an entrepreneur someday and they start early – the student who sells candies or pad paper to his classmates, or the girl who sells stationery paper to her peers. Then the entrepreneurial dream grows bigger to include home-baked goodies, a sari-sari store or small grocery, a fleet of tricyles, and other small-scale businesses.
How Cebuana Lhuillier Helps Micro Entrepreneurs Grow
     The country’s leading microfinancial institution, Cebuana Lhuillier, recognizes this potential and aims to help strengthen the chances of Filipinos succeeding in entrepreneurship through a financial literacy campaign that showcases the available support for micro entrepreneurs today.

     There are Cebuana Lhuillier products that provide for the needs and protect the resources of micro entrepreneurs – from micro insurance products to immediate financial assistance.

Keeping small businesses safe

     One of Cebuana Lhuillier’s micro insurance products is the Alagang Cebuana Plus which offers affordable personal accident and fire insurance. For only P25, the holder is covered from accidental death, dismemberment, and disablement for P20,000, with an additional P5,000 coverage from fire. The coverage is valid for four (4) months. 

    There are other Cebuana Lhuillier micro insurance products that help micro entrepreneurs protect their investments and resources against various risks.

Banking without the bank

     Nowadays, payment options available for businesses, no matter how small, include transactions that do not go through the banks. Social networking platforms have become the new marketplace that offers products ranging from home-baked goodies, imported candies and chocolates, second hand clothes and bags, and almost anything under the sun.

     Micro entrepreneurs are taking advantage of this to grow and reach a wider market. With the help of Cebuana Lhuillier’s 24/7 Pera Padala nationwide operations, they are able to receive payments sent from across the country, in real time, hassle-free and without the need to open an account.

Easy-Access Funds

     No matter how small the business, it is integral to have easy access to funds in the course of the operations. Cebuana Lhuillier offers a nationwide pawning service that can address the need for funds for sudden business expenses. Its high appraisal rates, low interest rates, flexible terms, hassle-free transactions and 24/7 operations for select branches, make Cebuana Lhuillier’s pawning services the perfect partner for micro entrepreneurs.

     Becoming an entrepreneur can be a challenging task, but with the right support from microfinance institutions like Cebuana Lhuillier, it can be a sweet success.

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