Beko Sends Love 2022 with Upcoming Plans for 2023

     The year 2022 has been a big one for Beko in the Philippines as the European appliance brand marked many milestones, most notable of which is the launch of pro mom, actress, cook, and content creator Judy Ann Santos its first ambassador in the country as she embodies the brand’s drive and purpose to inspire people to live healthy and sustainable lifestyles.

     As everything slowly but surely transitioned back to normal in the country and the rest of the world, Beko offered its Filipino customers various promos and activities so they could get their own Beko appliances with special discounts and freebies.

Beko Sends Love 2022 with Upcoming Plans for 2023

Judy Ann Santos-Agoncillo for Beko Philippines

     Beko Philippines recently welcomed its new family member, who is none other than the actress, entrepreneur, celebrity cook and true pro mom Judy Ann Santos-Agoncillo.

     Judy Ann is the new face of global European brand Beko’s “live like a pro” campaign in the Philippines. This wife and mom to three kids said Beko makes it easy for people to live healthier lives, thanks to the advanced technologies in the brand’s appliances. As one of the most trusted and credible names in show business, Judy Ann chooses a brand that’s trusted in over 140 countries and that’s Beko!

Judy Ann Santos-Agoncillo for Beko Philippines

Beko's Eco-Friendly Appliances for a Healthy Planet

     Beko, Europe’s No. 1 appliance brand, has launched seven new sustainable products as it presented the results of a sustainability survey that was carried out among European consumers. As a global company, Beko is aware of its responsibility in terms of environmental protection and sustainability.

Our sustainability goals and our leading efforts in sustainable innovation are two parts of the same, closely related whole. It is up to us to find better, greener ways to lead our lives. With a range of environmentally friendly Beko appliances that we are introducing today, our customers can now make their homes more sustainable, said Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company.

     Beko held a virtual showcase of its eco-friendly appliances with Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun and CCO Ragıp Balcıoğlu, and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director. More information about the launch and the products below.

Beko's Eco-Friendly Appliances for a Healthy Planet

Beko Remains Committed to Sustainability

     Beko, Europe’s no. 1 home appliances brand, remains committed to sustainability and saving the planet as part of its mission to empower next generations to live healthier lives. Beko continues to do its part in protecting planet earth by designing and manufacturing innovative sustainable appliances and will soon launch eco-friendly appliances supported by three key pillars, including use of recycled materials, use of bio-composites, and products that use fewer chemicals.

     The big picture is that Beko’s corporate culture goes beyond just making and selling appliances. “We are passionate about making sustainability affordable and accessible. This way the environmental benefits of our products are spread across the globe and are not just merely a luxury. With this in mind, developing new technologies enabling the lower cost of sustainability is our number one priority,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation. More stories from Beko below :)

Beko Remains Committed to Sustainability

Beko HarvestFresh FridgeFreezer Launch

     The pandemic made a great impact on our lives when it comes to health and wellness. One of the things that you can do to protect yourself and your family from the virus is by strengthening your immunity that's why health is on top in this new normal. These days, eating healthy and wholesome foods is no longer just a trend but a way of life for many.

     This growing trend is when people get their vitamins from natural foods. However, fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. These vitamins are key for boosting the immune system, promoting a healthier heart, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease. Fret not because new technology could help fruits and vegetables stored in the refrigerator stay as nutritious as the day we bought them. Yes, you've read that right and I'm amazed about the newest thing that innovation has to offer. Presenting Beko HarvestFresh! More details about the coolest fridge to hit Philippine shores after the jump.

Beko HarvestFresh FridgeFreezer Launch